Or his involvement in the infamous 2017 Fyre Festival in which hundreds of people said they were scammed out of their money for an event that never happened as advertised. Or the faux commercial he shot for Los Angeles restaurant Papa Cristo’s for the reality show Celebrity Show-Off that backfired because many fans thought it was real. Perhaps it was the video of Ja Rule trying to defend his track record against 50 Cent, only for then-MTV personality Taxstone to correct him to his face. If you’ve seen any mention of Ja Rule - the once-dominant multiplatinum, chart-topping sensation of the early 2000s - on the internet in the past 15 years, chances are he was firmly on the butt end of a viral joke.